Savannahome of Sweden changes name to Yawama of Sweden. We have changed focus, worked on new designs and rebranded. Our big vision is to combine African craftsmanship with good Swedish design and sound business practices.
In conjunction with the name change I am proud to launch a children’s collection which has been developed with Clara Lidstrom, better known as Underbaraclara, one of Sweden’s largest bloggers and Anna Lidström, an established designer and stylist. I am totally humbled to be working with these vibrant and talented women, who both share my passion to develop small business in particular women in Africa, and both share my commitment to respect the environment.
Together we have developed the concept Yawama Kids – a children’s line that is totally unique. The collection includes products for children of all ages – that respect both planet and people. An ecological range of soft toys, hand painted cushion covers and recycled storage solutions. Our soft toys have been hand knitted using African grown organic cotton, and have been developed and tested to meet EU standards for Toy Safety. We are one of a few African toy brands that carry the CE Label. We are so proud to have made a product that we know is safe for your baby . Knowing that these toys have been hand-knitted by a Zambian mother gives me a greater thrill. We are totally committed to our vision of supporting small-scale producers in Africa, often women or widows, and ever thankful to the entrepreneurs, and organisations that we work with in Africa for their commitment towards the same goals.
Our new product range has not just developed over night. It has taken months and months of planning, meetings, developing, research, sampling, styling, photographing and testing. Our goal has been to produce a unique children’s collection, without sacrificing quality, design or conditions of the producers. Something simply good. And that’s what YAWAMA means in my tribal language, IT IS GOOD!
“I dont just see a cuddly toy, because that’s what it is. I see Mary and I see her son Junior, and I see his future.”
I sincerely hope you will follow us along our Yawama journey