January and February just flew right by with Yawama of Sweden positioning ourselves as a distributor. It has been lots of hard work and we have had to look at new ways of marketing. In the online store, we can easily tell stories about each character and we wanted to make sure that our creatures in stores would still carry the descriptions – so new labels had to be made. We decided to go with a new warmer brand colour and we have made new marketing material. Exhibition material, lighting, podiums had to be considered, and of course, our lucky mascot our large elephant Insofu had to be made and dragged with me to every trade fair.
Liana knitting Insofu.
What an exciting time with trade fairs in both Stockholm and Holland and numerous visits to toys shops, museums, interior stores and gift stores.
We are so glad to be enriched not only by this new marketing experience but by all the new friends we have made and the new stores that are now carrying our brand.
Our creatures can now be found at the following stores in Sweden.
Calle Kanin Skellefteå
Marias Blommor Umeå
Ting o tanke Falkenberg
Svenska presenter Valdermarsvik
Hemma i Stavsjö Hemma i Stavsjö
We will soon also be in Germany and in Holland and have negotiations underway in so many other exciting stores!