MICHAEL LIEDTKE, Associated Press
SAN FRANCISCO (AP) — With Apple’s highly anticipated Vision Pro headset hitting store shelves Friday, you’re likely to begin seeing more people wearing the futuristic eyewear that is supposed to bring in the era of “spatial computing.”
It is a niche form of technology that Apple executives and their marketing experts are trying to bring into the mainstream while sidestepping other more commonly used phrases such as “augmented reality” and “virtual reality” to portray the transforming capabilities of a product that’s being promoted as conceivably monumental as the the iPhone that arrived in 2007.
“We can’t wait for people to witness the magic,” Apple CEO Tim Cook raved Thursday while talking about the Vision Pro with analysts.
The Vision Pro will also be among Apple’s most costly products at $3,500 — a price that has most analysts forecasting the company may only sell 1 million or less devices during its first year. But Apple only sold about 4 million iPhones during that device’s first year on the market and now sells more than 200 million of them annually, so there is a history of what initially appear to be a niche product turning into something that becomes enmeshed in how people live and work.
If that happens with the Vision Pro, references to spatial computing could become as ingrained in modern-day vernacular as mobile and personal computing — two previous technological revolutions in technology that Apple played an integral role in creating.
“Spatial computing is a pivotal moment,” Hackl said. “Spatial computing will enable devices to understand the world in ways they never have been able to do before. It is going to change human to computer interaction, and eventually every interface — whether it’s a car or a watch — will become spatial computing devices.”
It remains to be seen how natural it may seem if you are sitting down to have dinner with someone else wearing the goggles instead of intermittently gazing at their smartphone.