Millions of Galaxy Phones are Getting an Exciting New Feature Upgrade from Samsung

The premium smartphone from Samsung’s latest S23 series of smartphones is currently on display at the Mobile World Congress 2023 on March 2, 2023, in Barcelona, Spain. (Photo by Joan Cros/NurPhoto via Getty Images)NurPhoto via Getty Images
Upon the release of the Galaxy S24, Samsung pledged to introduce some of the phone’s flagship AI features to older Galaxy devices. As per a recent announcement, we now have the exact timeline for this rollout.

Almost all significant mobile devices launched by Samsung in 2023 will receive a touch of the company’s new Galaxy AI technology starting “from the end of March,” as confirmed by the Korean tech giant. The lineup includes the Galaxy S23 series, S23 FE, the latest Fold and Flip models, and the Tab S9 range.

In a blog post, TM Roh, Samsung’s President and head of mobile, stated, “This marks the beginning of Galaxy AI, with plans to extend the experience to over 100 million Galaxy users by 2024.”

Samsung’s decision to offer flagship Galaxy S24 features to existing users at no cost is an intriguing move. Live Translate, Circle to Search, Note Assist, and generative image editing are prominent AI tools in Samsung’s Galaxy S24 marketing campaign, positioning it as a unique AI-driven phone. However, Samsung aims to democratize this technology by making it accessible to hundreds of millions of current Galaxy users.

The inclusion of the statement on Samsung’s website that “Galaxy AI features will be provided for free until at least the end of 2025 on supported Samsung Galaxy devices” suggests that some features may be subject to payment in the future. With the list of devices confirmed to receive the update, Samsung potentially has a customer base of 100 million users who could opt for a subscription.

This move presents a significant revenue opportunity for Samsung. While the current AI features are not groundbreaking, they are impressive. Looking forward, it will be interesting to see how Samsung further develops its AI capabilities to enhance user experience on their devices. For instance, making the extensive features of Samsung smartphones more accessible or increasing user awareness of these features would be a step in the right direction.

In a world where AI can simplify tasks, such as casting apps to a TV or managing notifications, Samsung has the opportunity to make its devices more user-friendly. Utilizing AI to streamline features and improve efficiency on smartphones is likely to be more appealing to users than flashy generative image creation tools. Google is already exploring this with its Gemini for Android app, demonstrating the potential of AI to enhance smartphones’ utility.

The recent update on February 26th reveals that Samsung is extending the Try Galaxy promotional app to Android users, allowing them to experience the new Galaxy AI features. By simulating the home screen of a Samsung Galaxy phone and providing interactive demonstrations of AI features, Samsung is showcasing the capabilities of its technology. This initiative aims to attract users from both Android and iOS platforms to explore the benefits of Galaxy AI features through an immersive experience.

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