Play Store’s new leadership focuses on prioritizing Android developer satisfaction over legal concerns

It’s likely that many of your online experiences nowadays are selected by an algorithm, even more than you realize. Every app providing you a feed, from TikTok and Instagram to Spotify and Reddit — even Amazon and other shopping apps — customizes your experience as much as possible, based on signals you’ve provided and those from the broader network.


These feeds aim to address the challenge of volume and scale by determining on your behalf what it believes you want to see. TikTok’s feed algorithm, in particular, has been lauded for its so-called “ability” to quickly learn what you enjoy consuming and serving you more of that content. However, it’s just one example of dozens performing that task every day.


“Each time we consider curation, it’s essentially an editorial decision about what a user might be interested in.”



App stores are no different, and according to Sam Bright, the new VP and General Manager of Google Play, the curation problem is even more challenging when the success and failure of entire businesses are at stake. Despite Google’s belief that its app marketplace is the de facto leader, two recent trials revealed a new reality: that its dominance in Android app distribution is out of sync with the natural order of markets, particularly because Google markets Android as an open ecosystem, where apps, games, and services can be distributed free of the company’s interference.

“Each time we consider curation, it’s essentially an editorial decision about what a user might be interested in.”


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