This is Anna

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She is all dressed up. Her hair is braided and she is beautiful. She carries herself with grace and laughs heartily like most African women I know do. In her hand she carries her mobile phone. She is strong, confident and positive.  Like most Zambian women she believes in a brighter future for her children. Anna plays a huge part in the production process at little Ndaba our partner for the  Yawama Kids soft toy collection.  She ensures that the other women who come to the Wednesday meetings get the training and the encouragement that they need and ensures that quality specifications have been addressed. She is also responsible for yarn distribution.

Anna has been knitting since the age of 6. Her mother was her inspiration.  She lives with her husband Innocent, in small brick house that belongs to the pig farmer where her husband works. They have electricity and running water. They have 5 children. Her oldest child is 21 and her youngest child is 8.  They own a deep freezer and a TV.  Innocent has a steady income.

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Prior to her involvement at Little Ndaba Anna tried to make a living knitting baby blankets and scarves. She would  spend a great amount of time trying to market her product.  Now she can spend more time knitting and leave the marketing part to little Ndaba. Most often she knits in the early hours of the morning or in the evenings in front of the TV.  Every year she plants 1 ha of maize from which she harvests 20 bags of maize for her own family consumption.

With the extra income she makes Anna dreams of one day owning her own plot of land.

Yawama Kids och Underbaraclara

Yawama Kids

Yawama Kids

Savannahome of Sweden changes name to Yawama of Sweden.  We have changed focus, worked on new designs and rebranded. Our big vision is to combine African craftsmanship with good Swedish design and sound business practices.

In conjunction with the name change I am proud to launch a children’s collection which has been developed with Clara Lidstrom, better known as Underbaraclara, one of Sweden’s largest bloggers and Anna Lidström, an established designer and stylist.  I am totally humbled to be working with these vibrant and talented women, who both share my passion to develop small business in particular women in Africa, and both share my commitment to respect the environment.

Nicola Fackel, Clara Lidström, Anna Lidström

The team-Nicola Fackel, Clara Lidström, Anna Lidström

Together we have developed the concept Yawama Kids – a children’s line that is totally unique. The collection includes products for children of all ages – that respect both planet and people. An ecological range of soft toys, hand painted cushion covers and recycled storage solutions. Our soft toys have been hand knitted using African grown organic cotton, and have been developed and tested to meet EU standards for Toy Safety. We are one of a few African toy brands that carry the CE Label. We are so proud to have made a product that we know is safe for your baby . Knowing that these toys have been hand-knitted by a Zambian mother gives me a greater thrill. We are totally committed to our vision of supporting small-scale producers in Africa, often women or widows, and ever thankful to the entrepreneurs,  and organisations that we work with in Africa for their commitment towards the same goals.

Our new product range has not just developed over night. It has taken months and months of planning, meetings, developing, research, sampling, styling, photographing and testing. Our goal has been to produce a unique children’s collection, without sacrificing quality, design or conditions of the producers. Something simply good. And that’s what YAWAMA means in my tribal language,  IT IS GOOD!

Fairtrade toys

Handknitted Plush toys

“I dont just see a cuddly toy, because that’s what it is. I see Mary and I see her son Junior, and I see his future.”

Producers

I sincerely hope you will follow us along our Yawama journey